The intelligence layer — where GenAI and machine learning is already paying for itself, and where the hype gets ahead of the reality.
The industry's biggest current lever on both cost and experience runs on GenAI and machine learning: generative-AI tools reshaping content production, metadata, dubbing and promo creation. This session unpacks where AI is already delivering hard, measurable ROI in the pipeline — and gives the audience the engineering-led, non-hype view the brief promises.