How does a football club build a full-fledged streaming platform — without an army of developers and without depending on hyperscalers?

Blue Billywig shows how football club AZ Alkmaar does it, and unveils a first at IBC: a fully European sovereign OTT platform. All data, infrastructure, technology and ownership within European borders — answering the growing demand for digital independence in the media industry. With this plug & play OTT solution, football club AZ assembles its own OTT channel with just a few clicks, automatically populated with its in-house produced video content. Thanks to ready-made SDKs, the OTT solution integrates easily into any environment.

The club started out offering all content freely and evolved into a smart hybrid model: premium content such as documentaries behind a subscription wall, while hygiene content remains freely available to every fan. And with Shorts — a plug & play carousel for vertical video — fans consume club content the way they know from social media: fast, swipeable and engaging.

Join us and discover how your organisation can launch its own, fully sovereign OTT platform in record time.