FAST has evolved from an emerging model into a mainstream viewing behaviour, but launching a channel is only the beginning. Operational complexity—from content ingestion and scheduling to distribution, monetisation, and analytics—is what determines long-term success.

In this session, Rakuten TV Enterprise will share how it manages more than 100 FAST channels across Europe's leading CTV platforms, providing an end-to-end view of what it takes to build, operate, and scale a high-performing FAST service.

Drawing on first-party consumer research and real-world operational experience, we'll explore the complete FAST lifecycle: content onboarding, rights management, channel scheduling and playout, multi-platform distribution, ad monetisation, and performance analytics.

Attendees will learn how to simplify multi-platform operations, maximise advertising revenue, leverage analytics to optimise channel performance, and evaluate the benefits of working with a single end-to-end FAST partner. The takeaway: sustainable FAST success depends on operational excellence as much as great content, and the organisations winning today have mastered the entire workflow—not just channel creation.