The 2026 World Cup is Argentina’s biggest entertainment event: 104 matches over 39 days, across multiple time zones, with most subscribers unable to watch everything live. For Personal (formerly Telecom Argentina), the question is: how do you keep every fan in your service when they can’t watch live?
The answer was Experiencia Mundial. Built for Flow’s 2 million subscribers on Argentina’s leading TV and streaming platform, it delivers match highlights within 30 minutes of the final whistle, surfaces shoulder content from across broadcast channels, and gives every subscriber a complete picture of every game.
Marina Magariños (Personal) and Martin Prins (Media Distillery) share how it was built, what the data revealed, and what it unlocks for sports streaming experiences. The talk covers:

Why Personal chose full-tournament automation over a curated highlights approach
How the match highlights were made using AI
Tendencias, Flow’s AI-powered trending-topics feature, which surfaces tournament-related content as short-form clips
How viewer research shaped the product decision
What the viewing data tells us
What Experiencia Mundial means for future tournaments and domestic leagues