IO River introduces an innovative approach to video streaming by steering CDN traffic based on CMCD (Common Media Client Data) metrics. CMCD is an industry standard for measuring video QoE, widely supported by modern video players, which report real-time playback and performance metrics through the protocol.

IO River collects this data and uses it to dynamically identify the best-performing CDN for each ASN, steering viewers to the CDN that delivers the best video experience. This data-driven approach can significantly improve video QoE without requiring any dedicated integration, since it leverages the existing CMCD standard supported by video players.

Combined with IO River’s existing Multi-CDN management and orchestration capabilities, CMCD-based steering provides an ultimate solution for reliable, high-quality, and optimized video delivery across multiple CDNs.