Building the AI-Ready Media Enterprise

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Building the AI-Ready Media Enterprise

13 Sept 2026
Future Tech Stage
IBC Future Tech

"As media organisations move beyond AI experimentation, the focus is shifting towards building the AI infrastructure, data foundations and operational capabilities needed for successful enterprise AI adoption. This panel explores how companies are creating the foundations to deploy AI at scale, from managing and processing data, to building flexible AI systems, and ensuring reliable performance across real-time media environments.

Our speakers will discuss how organisations are moving from AI pilots to real-world applications, exploring how customising, adapting and integrating open-source AI models, alongside advances in real-time observability, is helping transform media operations. Expect key takeaways on how to improve visibility, resilience and performance across increasingly complex media ecosystems. "

Panellist
Marcus Edel
Marcus Edel, Machine Learning Lead - Collabora
Rory McVicar
Rory McVicar, Director, Channels, EMEA - Hydrolix
Sean King
Sean King, Chief Revenue Officer and General Manager of Veritone Commercial - Veritone
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