S.L. Benfica will take the stage to tell the story of Benfica Play, Portugal's first football OTT platform, built on our InsysGO solution and launched in just four weeks. Their (representative) leads the story, with input from our BBM CEO Krzysztof. It's a customer-first demo covering fan engagement, content delivery, and the business case for owned streaming.

Why it will resonate at IBC:
• Sports rights holders everywhere are looking for faster, lower-risk routes to owned OTT — this is a live proof point
• Customer-led sessions consistently outperform vendor pitches at IBC
• The four-week launch story is a genuine hook for a broadcast audience

Key takeaways for attendees:
• How to compress time-to-market without compromising quality or security
• The commercial aspect for content recommendation and fan analytics
• A replicable model for clubs, leagues, and rights holders