Big Blue Marble walks through the real-world delivery of Max it: a multi-country streaming platform serving 149 million potential subscribers across Africa and the Middle East. The session will cover architecture, partnerships, and what it takes to scale across heterogeneous markets.

Why it will resonate at IBC:
• Multi-market streaming rollout is one of the industry's hardest problems - this session offers a live, operational answer
• The scale is compelling: 17 countries, €7bn operator, 30% market share
• Telecoms and broadcasters expanding into new territories will find this directly relevant

Key takeaways for attendees:
• How to architect a multi-tenant streaming platform for hybrid environments
• Why the partner ecosystem matters as much as the technology
• Lessons from a phased, country-by-country rollout in emerging markets