"In an age of content abundance, how can media organisations advance their use of AI to better unlock the value of content across the entire lifecycle, from creative decisions before launch to audience engagement after release?

This panel explores how AI-driven metadata, predictive analytics and data intelligence are transforming the way organisations analyse their content, identify opportunities and make smarter decisions. Speakers will discuss how AI is helping media organisations improve discovery and personalisation at scale, and predict the creative characteristics that drive engagement. Expect key takeaways on how media intelligence is enabling organisations to maximise content value and build stronger connections with audiences. "