AI is rapidly reshaping media production and live experiences, powering automated captioning, real-time content analytics, intelligent replay and dynamic graphics. This session shows how Cisco advances AI in media across both the production fabric and the edge.

Learn how Cisco's N9000-based media fabric (IPFM) enables containerized media and AI applications to coexist in a single fabric. By running Media Exchange Layer (MXL) workloads alongside traditional ST 2110 flows, IPFM delivers high-bandwidth media at scale with minimal latency and without added operational complexity. With RDMA providing direct access to media flows, the network becomes an active part of the content-creation workflow, supporting real-time inference

At the edge, Cisco Unified Edge, powered by the Intel Xeon 6 SoC, brings vision AI, GenAI and agentic workloads closer to where live experiences happen. From real-time crowd analytics and holographic digital assistants to immersive 360-degree video, see how edge intelligence and media networking combine to create more responsive production workflows and engaging fan experiences.