AI Assisted Tools for Sports Production Workflows

Loading

AI Assisted Tools for Sports Production Workflows

11 Sept 2026
IBC Content Everywhere Stage 1

Merapar will introduce AI-assisted sports production tools, engineered to solve the operational bottlenecks of sports and high-volume media asset management. Production teams contend with highly labour intensive tasks throughout the media production and post production processes. AI vision analysis using cost effective foundation models built within self evaluating frameworks are now delivering quality and accuracy levels equal to traditionally all human tasks. Applying these tools into production environments with the right level of human oversight requires simple to use, intuitive user interfaces that production teams are familiar with, while providing the time savings of AI automation.
We will unravel AI assisted workflow tools, their performance, economics and the rapid approach to designing, building and deploying these tools into production environments.

Speakers
Russell Fleming, Senior Architect - Merapar
View all IBC2026