"Every broadcast application ships its most valuable intellectual property directly to potential attackers. Whether it's DRM implementations, proprietary media processing algorithms, or embedded AI models, the software itself is one of the industry's highest-value assets. It represents years of investment that is worth protecting.

Reverse engineers don't need your source code. Given only a compiled application, modern analysis tools can reveal proprietary algorithms, bypass licensing, extract cryptographic secrets, and expose the IP that differentiates your product. In an industry where DRM implementations depend on the secrecy of cryptographic keys, and where proprietary algorithms provide a competitive advantage, the risk of exposure is real and growing.

This session offers a practical defence and the security foundation for long term success. It examines the threat landscape facing software IP in the broadcast and media sector, and makes the case for a layered approach to protection. Drawing on PACE's decades of real-world experience, we explore how anti-tamper technology makes reverse engineering economically impractical; how white-box cryptography keeps keys secure even when an attacker has direct access to the execution environment; and how a joined-up protection strategy is required to protect the next generation of AI-embedded applications.

If your software contains IP worth protecting, this session will change how you think about what security actually means."