As ad-supported streaming’s growth accelerates and pressure increases on broadcasters to grow revenue without compromising the viewer experience, new CTV ad formats present a huge opportunity to create advertising inventory beyond traditional breaks, helping broadcasters monetise content more effectively. The IAB Tech Lab's Ad Format Hero project and SGAI are laying the foundations for a standards-based future, but widespread adoption will take time.

This demo will show how Yospace's AdFormat SDK enables broadcasters to implement advanced ad formats within existing SSAI workflows while providing a practical bridge towards SGAI. Using JavaScript-based logic and real-time device intelligence, it delivers formats only where they can be rendered safely and correctly, eliminating device-specific implementations.

We’ll demonstrate L-banners, squeeze-backs, side-by-side, interactive overlays, and dynamic QR codes, to show how these enhance monetisable inventory, advertiser engagement and measurement. We’ll share how broadcasters can use new formats today while preparing for the next generation of standards, and how to support advertisers to understand what drives the strongest outcomes.