AI agents can now orchestrate multiple real-time transformations of live content, enabling use cases such as localisation, personalisation, accessibility and monetisation, while maintaining the low latency required for live sports.

This session will showcase the AI Agents in Live Sports and MeCast Accelerator, demonstrating how a coordinated ecosystem of AI agents can manipulate and enrich live streams in real time. By orchestrating multiple AI capabilities simultaneously, the project explores a scalable framework for delivering multiple downstream use cases from a single live feed, opening new opportunities for broadcasters, rights holders and technology providers.