Every newsroom runs on integration. Decades of it teaching our systems to talk to each other. None of it taught them what the story means. As those systems become intelligent, that context, currently lost at every handoff, becomes foundational. Join us for this exclusive, world-premiere of our IBC Accelerators’ new 2026 Incubator “Smart Stories”, as this multi-award-winning, truly global team reveals the fast-track R&D that built SOM, the Story Object Model: an open standard that makes the story a first-class object systems subscribe to. Its state, its sources, its assets. The integration layer for the agentic era. See it live in production scenarios, multi-vendor, multi-cloud, editorial judgement as Skills. A new layer, built through industry collaboration. Context as infrastructure. Only at IBC.