For three decades, Opta has been the data engine behind the sports stories broadcasters, publishers and rights-holders tell every day. This session marks that milestone by looking forward: how AI is transforming the way sports content gets made.

We'll demo OptaAI Studio - a single platform that brings together Opta Search, Opta Live, Opta Graphics and Opta Pulse - showing how creators can go from our trusted raw data to broadcast-ready, branded content in minutes rather than hours. Attendees will see live research and trend discovery, real-time in-match insight generation, automated branded graphics production, and AI-powered highlights - all built on the same data foundation that's underpinned sports broadcasting for 30 years.

For broadcasters, publishers and rights-holders under growing pressure to produce more content, faster, and across more platforms, this session offers a practical look at what AI-augmented production actually looks like today - not as a future promise, but as a live tool already shaping how sports stories get told.