The race for viewers and their sustained attention is intensifying. Electronic program guides are on their last breaths and content carousels are ready for a reboot. Major video platforms are positioning themselves for success through reimagined user experiences that leverage advanced AI and large language models (LLMs). But LLM-driven solutions are only as good as the data they’re trained on and the recency of that training.
This session brings together executives from around the video ecosystem for a discussion on AI-powered entertainment experiences. Attendees will learn about big initiatives developed to connect viewers to content in modern ways and the impact of these efforts on audience engagement, retention and monetization.