As the global Media & Entertainment industry reaches a historic $1.1 trillion in 2025—with video driving 70% of revenue—three transformative forces are redefining how content is created, distributed, and monetized. Retail media networks have emerged as the industry's fastest-growing segment, projected to capture $300 billion by 2030 and represent 20% of global advertising revenue. This session explores how these networks leverage first-party data to create powerful new advertising ecosystems in a post-cookie world, and what this means for traditional media players. Strategic partnerships have become essential in today's fragmented landscape. We'll examine how successful collaborations across technology, content, and distribution are creating resilient business models that maximize audience reach and revenue potential while minimizing risk. The integration of AI across the media value chain is accelerating at unprecedented speed. From content creation and personalization to operational efficiency and predictive analytics, we'll separate hype from reality with concrete examples of how AI is delivering measurable business impact. Drawing on exclusive OMDIA research and industry insights, this session provides media executives with actionable intelligence to capitalize on these hot trends and navigate the complex media landscape of 2025 and beyond.