As younger generations shift away from traditional broadcasts, sports leagues and broadcasters face an urgent challenge: how to keep Gen Z and Gen Alpha engaged. These audiences don’t just want to watch, they want to play, explore, and connect through immersive, social experiences on the platforms where they thrive.

Beyond Sports is reshaping the game for these next-gen fans by turning real match data into interactive, story-driven formats. Together with UEFA, Beyond Sports took the Women’s EURO beyond the traditional broadcast. Through animated highlights and a Roblox replay simulator, real match moments were transformed into animated stories and interactive gameplay, meeting younger fans in new spaces and unlocking fresh ways to experience football.

Join us to discover what these innovations mean for the future of sports media and how digital-first formats are setting the stage for the next era of fan engagement.