The environmental impact of digital media is no longer abstract. Video now accounts for more than 80% of global internet traffic and up to 3% of electricity use worldwide. From live production to global streaming, the media industry is under growing pressure from regulators, investors, and audiences to take measurable climate action. This MTSS-hosted session at IBC brings together leaders from across media, technology, and adjacent sectors to explore what meaningful progress looks like. It will feature the official launch of the Media Climate Accord (MCA), a new framework developed to align content creators, technology providers, and distributors around a common goal: measurable emissions reductions and a shared path to net-zero. Program Elements Include: Media Climate Accord Launch
A new industry commitment built around achieving net zero through practical participation, from green production and efficient encoding to low-carbon distribution. Keynotes from Industry and Infrastructure Leaders
Hear from executives at major broadcasters, streaming platforms, and cloud providers on how they’re embedding sustainability into operations and product design. Cross-Industry Lessons What can media learn from companies in other industries? Real-world approaches to capturing data, supply chain engagement, and operational change. Short Case Presentations: What’s Working Lightning talks from companies already reducing emissions in media workflows, from cloud orchestration and AI-assisted compression to sustainable broadcast events. Leadership Roundtable: What Comes Next? A honest discussion among media and tech leaders about the operational, regulatory, and cultural shifts required to meet 2030 and 2040 goals.