Speaker: Peter Gibson, Vice President of Product and Marketing at Comcast Technology Solutions.

Topic: In recent decades, broadcast operations have become increasingly complex with silos of internal and external systems, workflows, and vendors all needed to reach today's viewing audiences. New back-end systems were continuously bolted onto legacy systems, creating massive complexity, duplicative efforts and increased costs. At the same time, companies are trying to address new growth opportunities globally through syndication, bundling, ad-subsidy models, D2C, social media, and AI. In this presentation, come learn about Comcast Media360, a transformative new service designed for broadcasters, sports organizations, and content owners to consolidate video management efforts, increase efficiency, and lower costs across legacy TV, online video/OTT, and social media platforms.