Step into the future of sports and media asset management with ScorePlay, a cutting-edge platform that's revolutionizing how organizations handle their content workflows. This session explores how ScorePlay leverages Amazon Web Services (AWS) to deliver an AI-powered Media Asset Management (MAM) solution tailored for the fast-paced worlds of sports and media broadcast and production. Built on AWS infrastructure, ScorePlay addresses the unique challenges of sports broadcasters, leagues, and production facilities managing high-resolution video at scale. Learn how ScorePlay uses machine learning to automatically log and index sports footage with frame-accurate metadata, as well as tag, categorize, and extract insights from other sports footage and media assets. Its AI-driven search capabilities allowusers to find specific moments in games or key assets quickly, handling extreme bandwidth demands of live production while ensuring real-time access during breaking news and highlight packages.