As media companies increasingly collaborate to deliver content, strategic partnerships are reshaping the landscape for both traditional players, streaming services and social media companies. Audiences are being bombarded with different options across different platforms and devices more than ever. Coupled with a clear shift in the consumption habits of younger generations, the question becomes how can content stand out in this ever-increasingly competitive environment. This session will explore the far-reaching implications of collaboration and partnerships and how they are driving innovation and growth in the sector.