TV channels no longer compete on an even playing field. Traditional broadcasters, international streaming giants, SVOD, BVOD, AVOD and FAST are all vying for the attention with Smart TV OS providers deciding prominence on global, rather than local metrics. Internet connectivity on TV screens is over 80% as more viewers start their journeys in a digital rather than linear environment there is ongoing battle among smart TV manufacturers to control the viewing experience. This panel will explore the strategies for gaining market share and getting your content seen in the Smart TV OS landscape