Jon Roberts, ITN’s CTO, reflects on leading the digital transformation of one of the UK’s leading production companies in its 70th year. From decommissioning legacy systems and transitioning to IP-based workflows, embracing software-defined production to investing in AI, and navigating wholesale change, ITN has invested in a future-ready infrastructure, training staff and adopting smarter workflows across the organisation. This session will offer candid insights into the strategic decisions, technical pivots, and cultural shifts that are shaping ITN’s next chapter as a content powerhouse - and what it means for the wider broadcast industry.