The media landscape is changing and traditional advertising players – broadcasters,

distributors, and advertising agencies – will get squeezed unless they can successfully implement technological, business model and business design innovation.

So what technology, process or business considerations do advertisers and broadcasters need to address? What are the latest developments in dynamic and interactive ad formats and how can they be built into existing tech stacks? And finally how can the players reduce complexity and in the advertising ecosystem to ensure that revenue distribution models are sustainable long-term for all key stakeholders?