AI has undoubtedly been one of the most hyped technologies in recent years — and while the buzz is justified in many ways, the reality is more nuanced. The technology is already delivering tangible value across the media and entertainment industry, from automating tasks to unlocking new creative possibilities. However, the pace of innovation and the promise of AI’s full potential have often outstripped current capabilities. Rather than being overhyped, AI is still in the early stages of its journey — with the greatest impact yet to come. The real challenge lies in cutting through the noise to understand how AI is actually  delivering value today, and where its transformative potential will be felt next.

Our series of case studies will explore how AI is driving operational efficiency and unlocking new business opportunities across the sector.

Tubi Moments: AI-Powered Contextual Ad Experiences

This session examines how Tubi is leveraging the latest in multi-modal AI to achieve a deeper understanding of its content and audience to match the right ad to the right person at the right time.

Blake Bassett, VP, Product, Tools & Infra,Tubi

From Static Articles to Liquid Content
This session explores how journalism can become liquid - structured, modular and adaptive - so users consume news in the form that best fits their needs.

Sannuta Raghu, Reuters Institute for the Study of Journalism & Head, Scroll AI Lab

Localised Compliance at Global Scale: AI, Metadata and the Future of Classification

This session explores how AI can support multi-territory content distribution and audience protection, without forcing a trade-off between trusted, localised age ratings and cost-effective, scalable workflows.

Paul Dale, Director of Innovation Emerging Technologies, BBFC