Media 2025: Winners and losers in the new content ecosystem
In the new emerging media landscape winners will be those who adapt to evolving audience needs and innovate using emerging technologies while maintaining their core strengths in a rapidly changing digital landscape. This session will offer insights into P7S1P4ATV Group’s content strategy across Austria revealing how formats, deeply shaped by local influences have been a major driver for JOYN’s success. We will also examine strategies around leveraging AI and employing an editing pace and storytelling that increasingly aligns with the expectations of the YouTube and TikTok generation – faster, punchier, and more immersive.
Thomas Gruber, Co-CEO, ProSiebenSat 1 PULS 4
In a post-peak TV market, Fremantle is evolving to stay ahead – including adapting financing models, strengthening partnerships, and utilising its long-running brands. The session will delve into today’s distribution landscape and which content lands in an increasingly digital world. Jens will explore how streaming continues to reshape global distribution strategies, and the value of English-language content across scripted and non-scripted.
Jens Richter, CEO, Commmercial & International, Fremantle