In the streaming-first era, ad breaks are no longer static—they’re engineered. This session dives into the latest innovations in ad break generation that are reshaping monetization in OTT and CTV. From intelligent marker detection to predictive break planning and dynamic ad list creation, discover how platforms are turning every second of content into a revenue opportunity. Learn how G-Mana’s server-side ad insertion (SSAI) stack optimizes every frame, enhancing both viewer experience and monetization outcomes.

Key takeaways:

Evolving beyond SCTE-35: The rise of intelligent and hybrid marker systems

Using AI and analytics to predict and optimize ad break timing

Automating ad break workflows across VOD, live, and catch-up content

Real-world applications: How advanced break engineering drives CPM growth