Is TV Changing Forever?

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Is TV Changing Forever?

15 Sep 2025
IBC Content Everywhere Hall 5 Stage
IBC Content Everywhere

Television is shifting from the stability of broadcast to the agility — and fragility — of streaming. Viewers expect flawless delivery across millions of unique sessions, where even a moment of buffering can break trust. This talk explores how a new foundation built on Composability, Observability, Autonomy, and Trust (COAT) can make streaming as solid as broadcast while enabling innovation. Saranyu Technologies demonstrates how its end-to-end OTT stack — spanning content-adaptive encoding, multi-CDN delivery, advanced analytics, and cloud-native scalability — delivers the resilience, control, and agility required to make the aspiration of 100% streaming a reality.

Speakers
Suresh B G, Chairman, Founder - Saranyu Technologies, India - Saranyu Technologies