Since the early days, media rights deals have always revolved around where content can be accessed from. But in today’s connected world, users want to access what they want wherever they want. Luckily for consumers (but less lucky for streaming services), most streaming platforms still rely on technology invented over 40 years ago to determine where somebody is. Try Googling VPNs for any streaming site, and you’ll quickly find over 100 million responses. Even with the best VPN detection in place, consumers can still find a way through. Couple this with CDN leaching, password sharing, and rampant piracy.

Surely there’s a better way to protect the billions of dollars of content out there?

This session by industry-leading geolocation services provider, GeoComply, explains how streaming platforms can continue to let honest users protect their information with VPNs whilst stopping fraudsters in their tracks.

And guess what? Your pizza delivery service is already doing it! Content protection is more than just a safety measure. It’s a powerful tool to grow your business and unlock revenue potential.