Game, Set, Stream: Premier Padel Redefines Global Sports Delivery with IP and Cloud

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Game, Set, Stream: Premier Padel Redefines Global Sports Delivery with IP and Cloud

13 Sep 2025
IBC Content Everywhere Hall 4 Stage

Building on a relationship that began with satellite distribution in 2023, Globecast has enabled Premier Padel to transition to its current IP and cloud infrastructure model in early 2024 to meet the demands of its expanding international schedule of more than 25 events each year. The shift to IP and cloud-based distribution leverages Net Insight’s Nimbra Edge media cloud platform, allowing Premier Padel to expand coverage and add new streams whilst optimising costs. This future-proof approach also improves operational efficiency while maintaining secure, low-latency delivery for more than 20 broadcasters and media rights holders worldwide. The model also lays the groundwork for future enhancements, including the integration of ad tech and localisation services