Audiences today consume content across more platforms, formats, and geographies than ever before. For media companies, securing rights and ensuring efficient monetization is both a massive challenge and a transformative opportunity. In this session, leaders from Banijay Rights, Banijay Entertainment, Backlight, and base will share how they are driving digital transformation to streamline rights management, accelerate distribution, and unlock new revenue streams in an increasingly complex global marketplace.

From navigating rights complexities to scaling content delivery in the cloud, the panel will explore the strategies and technologies that enable content owners to maximize value while maintaining security and flexibility. With insights from global rights management and innovation leaders at Banijay, along with cloud-native expertise from Base and Backlight, this discussion will provide practical perspectives on the future of content monetization. Attendees will learn practical frameworks for navigating rights complexities, accelerating distribution through cloud-native workflows, and identifying new monetization models across emerging platforms.