The End of Single-Language Content: Why Multilingual Live Broadcasting Is the New Default
Audiences today consume content without borders. The fastest-growing shows on streaming platforms aren’t in English, and global sports leagues are finding their most engaged fan bases far from home. Yet most broadcasters and platforms still rely on English-only programming—ignoring 80% of the world’s audience and leaving significant reach and revenue untapped.
In this 15-minute session, Avneesh Prakash, CEO of CAMB.AI, will explore why multilingual live broadcasting is becoming the new industry default. Drawing on case studies with the Australian Open, Major League Soccer, and IMAX, he will demonstrate how AI-driven localization enables content delivery in 150+ languages—without lag and with full emotional fidelity.
You will see real-world examples of how broadcasters and content owners are using multilingual by default to expand markets, deepen engagement, and unlock new revenue opportunities."