Sports federations today face an overwhelming mix of challenges: fragmented workflows, tight timelines, hybrid production models, and increasing pressure to deliver broadcast-grade experiences on a budget. In this session, Jan Devos, Head of Digital Technology at HBS, shares real-world lessons from supporting over 1,000 live matches with cloud-native workflows built on AWS.

You’ll learn how federations — from Tier 1 to Tier 3 — can simplify their production operations using modular cloud tools, empower remote teams, and avoid common pitfalls in the shift away from traditional OB workflows.

Through a behind-the-scenes case study and practical recommendations, Jan also explores the fast-evolving world of distribution formats and codecs — including CMAF, LL-HLS, DASH, AV1, and VVC — and how to make informed choices that balance reach, reliability, and future readiness.

Whether you’re just getting started with cloud or looking to scale, this session offers a clear, practical path forward.