The media landscape evolves fast; viewers jump between linear and digital. This fragmentation complicates ad planning, forecasting, and optimization. Merapar, with DanAds (self-serve ad tech leader) and tvbeat (total TV data unification leader), developed a groundbreaking Total TV Advertising solution.

We propose a demo showcasing this integrated platform, combining DanAds' self-serve tools with tvbeat's unified audience data. Merapar's expertise was key. This demo illustrates how our efforts streamline buying, selling, delivery, and optimization of ads across all linear and digital TV. Attendees will learn to:

• Gain a unified audience view for smarter targeting.
• Accurately forecast cross-platform inventory.
• Optimize campaigns in-flight for maximized delivery.
• Streamline Total TV sales, boosting advertiser value.
• Automate key workflows, utilizing unified data/metrics.

This session directly addresses the need for a modern, unified TV ad approach, providing insights for broadcasters, publishers, and media companies to maximize yield and efficiency in the complex Total TV landscape.