New generation rejects passive viewing. They don't just watch the game; they demand to live inside it. So, how do you build an OTT experience for an audience that requires total immersion?

We'll show you exactly how. First, we're presenting our Adaptive Sports Universe: a living interface from our innovation lab that reshapes itself around a fan's loyalties in real time. This is the future of fandom.

Then, we'll introduce Velvet, our SDK-based front-end platform—the engine that lets you build these radically personalized experiences. Hear the UI and UX principles for building for the next generation, straight from our lead designer, a Gen Z native herself.

This isn't another talk on personalization. It's a practical look at the future of your audience. Don't get left building for the past.