Aggregation is fast becoming a central challenge in digital and OTT experiences. As content sources multiply, from traditional studios to streamers and niche sports, aggregated OTT platforms are increasingly essential. Yet with this power comes a UX challenge: how to deliver a seamless, intuitive experience without erasing the distinct voices and visual identities of individual brands, and without hindering the user’s journey.

This talk explores advanced UX strategies for designing in this hybrid environment. We’ll cover how to preserve brand personality within a unified design system, reduce “death scrolling” through thoughtful navigation and iconography, and guide users effortlessly from discovery to playback. You'll see tactics like branded carousels, voice-sensitive microcopy, contextual end-of-playback overlays, and UI adaptations for evolving behaviors like short-form viewing and doomscrolling.

Real-world case studies will illustrate measurable wins in engagement and retention. You’ll leave with actionable frameworks, wireframes, and a checklist for building OTT platforms that feel cohesive, responsive, and rich in brand expression - without overwhelming the user.