Traditional broadcast infrastructure has given way to more flexible, intelligent and sustainable systems. But the industry’s transformation extends far beyond just updating equipment as broadcasters fundamentally rethink how they create, deliver and monetize content in an era where viewing habits change as quickly as the technology enabling them. As companies strive to create value from AI, generative AI, and other rapidly evolving technologies CTOs need to make fundamental shifts in the way they operate to achieve lasting impact at scale. In this roundtable each speaker with provide their own unique insights followed by Q&A.