The future of media streaming: ecosystems, AI and the new content economy

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The future of media streaming: ecosystems, AI and the new content economy

12 Sep 2025
IBC Content Everywhere Hall 4 Stage
IBC Content Everywhere Panel

As content consumption accelerates across a multitude of platforms and formats, media companies are evolving into connected ecosystems that span creation, engagement, and monetization.

This panel brings together industry leaders to review the trends driving the sector including the rise of short-form video, AI-powered content engines, superapps and personalization and discuss the requirements for the agile, scalable, and resilient online video platforms of the future.

Speakers
Ben Lupton, VP Strategic Solutions & Integrations - Brightcove
Fred Sun, General Manager of Tencent Cloud Europe - Tencent Cloud
Jonathan Low, VP Channel Sales & Partnerships - Zixi