New approaches in content distribution

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New approaches in content distribution

14 Sep 2025
IBC Content Everywhere Hall 5 Stage
IBC Content Everywhere Panel

The all-IP environment of digital media provides fertile ground for innovation. In this session three companies will share examples of developments designed to improve the economics, performance or resilience of streaming.

Private CDNs are being adopted to give broadcasters and OTT providers more control over their delivery workflows. Varnish Software will share strategies for extending delivery infrastructure with edge compute.

CDNetworks will outline how AI technologies can be used for optimizing video quality, minimizing latency, and ensuring smooth playback across a range of devices and networks.

Norsk will introduce Common Media Server Data (CMSD) which has the potential to optimize bandwidth utilization and enhance load balancing across distributed networks as services scale globally through intelligent signal management.

Speakers
Adrian Roe, CEO & Founder - Norsk by id3as
Lars Larsson, CEO of Ora Streaming & Co-founder of Varnish Software - Varnish Software
Laurent Kupersztych, Principle Solution Engineer at CDNetworks - CDNetworks