After early hesitancy, broadcasters are demonstrating increasing confidence and reliance on the cloud. This panel brings together a variety of use cases which demonstrate how the cloud is delivering resilience, scalability, flexibility to broadcast operations and helping content providers to respond to the changing habits and expectations of viewers.

Use cases will include helping broadcasters navigate the shift from satellite and fibre to IP-first infrastructure; the operational, strategic, and technical benefits of transitioning to a fully cloud-based disaster recovery channel; and how edge-cloud intelligence is beginning to redefine broadcast by applying AI to QoS and QoE, automated subtitling and even content moderation and compliance. Where else will the cloud reshape content distribution and consumption?