As Europe rethinks terrestrial and mobile delivery, having an extensable broadcast platform offers a pragmatic path to implementing multiple business models at continental scale. With “mobile-first” consumption surging and unicast networks facing cost and capacity constraints, public service media and commercial broadcasters alike must look beyond traditional unicast delivery models. ATSC, the Broadcast Standards Association, has a suite of global standards that extend from TV’s to Everything. Brazil has aligned with ATSC 3.0 at the PHY layer, and is now engaged in mobile studies using the same.

• India is focused on D2M (Direct to Mobile), for a “Billion strong”, data hungry consumer base.
• In the US, the Joint Venture “Edgebeam”, comprised of the largest US broadcasters, is focused on data distribution to a wide variety of endpoints – automobiles, IoT, MNO offload and more.
  · ROW has its eyes open for engagement. In our session, we will focus on business focused global service trials, chipsets and consumer devices, and cross-sector uses aligned with European spectrum, policy, and accessibility goals. Join us to explore how ATSC 3.0 can empower Europe’s broadcasters, regulators, and technology partners to build a scalable, sovereign, and future-proof media infrastructure.