In this demo, Quickplay will showcase real-time, AI-powered short-form content designed to keep audiences — especially sports fans — engaged in the moment. Today’s viewers expect instant, high-quality highlights that elevate the experience and bring them closer to the action.

This demo will explore how Quickplay’s Shorts CMS powers and orchestrates multi-partner technologies to create a best-in-class shorts solution for sports content delivery and beyond. Leveraging the scalable foundation of AWS and Bedrock AI, Quickplay’s orchestration layer and CMS will generate context-aware highlights, and manage robust data workflows. This is combined with Quickplay’s intuitive front end that enhances consumer engagement with social-like features and one-click “join the game now” calls to action.

On the Content Everywhere stage at IBC, Quickplay will show how they’re empowering sports broadcasters, streamers and other tier one operators to strengthen viewer retention, optimize content distribution and deliver a dynamic, immersive experience. This session will highlight how AI-driven automation is transforming the way fans experience live sports in short-form.