In today’s experience economy, industries like D2C and e-commerce have proven that unified, actionable data drives superior, dynamic customer journeys—enabling faster time-to-value, reduced waste, and higher loyalty. Yet, many media and entertainment providers are still constrained by fragmented OTT platforms—struggling to link operational investments to outcomes, or adapt experiences in real time. In this session, Accedo will demonstrate its latest solution, which leverages agentic AI to change this.