Curious about AI agents but not sure where to start? This session is designed to guide media professionals through the fundamentals of planning and creating AI agents. We’ll break down the basics of agentic AI, explore how these agents can automate media processes from content curation to audience engagement, and demonstrate accessible tools and platforms to create your own personal AI agents. With step-by-step walkthroughs and practical examples tailored to media applications, you’ll leave equipped with the confidence and skills to experiment with simple yet powerful AI agents in your own workflows.