Welcome to the IBC2025 Blog, the series tracking the most fascinating ideas behind the IBC2025 Conference.

Over the past 57 years, IBC has played a pivotal role in the creation and dissemination of industry knowledge, bringing together leading experts and novel technical research to form the direction of the global media and entertainment landscape. As a cohesive forum, the Conference has continually reshaped assumptions about creativity, technology and success.

This editorial series explores and outlines the key themes defining the IBC2025 Conference: the technological shifts transforming the industry, their strategic and creative implications, and the tools and frameworks that help make sense of both. It offers a behind-the-scenes view of the conference, highlighting the most pressing conversations shaping the industry, through interviews, curated insights, and opinion-led reflections.

Fundamentally, this series examines what these changes mean for the foundations of success. As AI, automation, and new platforms redefine how the industry functions, they also reshape the conditions of value, trust, authorship, and ultimately, competitive advantage.

This shift, and the ideas on offer at IBC2025, will determine who survives in the new media and entertainment economy. The IBC Conference goes beyond understanding change – it provides the conceptual and technical footing to design the very future of M&E – hence the name of this blog.

What to Expect from the Series Across five articles, we’ll unpack the most fascinating ideas surfacing across the IBC agenda - from high-stakes keynotes and technical papers to behind-the-scenes innovation awards. Each piece is an editorial reflection, informed by expert interviews, curated insights, and the strategic tensions shaping the industry today.

1. Creativity, AI, and the Conditions of Success

AI doesn’t just change how creative work is done - it changes the criteria by which creative value is judged. This piece explores how that shift is redefining success in the media economy, drawing on one of the shortlisted technical papers and sessions focused on tool adoption, creative integrity, and competitive edge.

2. When Machines Edit the Newsroom

How do you design a chatbot you can trust? This article unpacks a shortlisted technical paper exploring multilingual, editorially verified AI chatbots for public service media - raising questions about transparency, source legitimacy, and the future of editorial authority in the era of LLMs.

3. Read This, Then Rewire Your Tech Stack

From ultra-low-latency live sports delivery to advanced audio cloning and smarter metadata pipelines, this piece explores the technical innovations on display in this year’s papers - and what they reveal about the new infrastructure of media.

4. Built by Her

What does innovation look like when it's driven from within? This piece highlights the women transforming the industry from behind the scenes - in infrastructure, live production, systems architecture, and strategic planning.

5. Behind the Game

Live sports are where technical complexity, audience pressure, and commercial opportunity collide. This article dives into the most exciting developments in sports broadcasting tech—showcasing how live has become both a spectacle and a stress test for innovation.

Whether you're attending in person or following from afar, this blog will guide you through the ideas shaping the most pivotal conversations in media and entertainment today.

Stay tuned.