Production cost per hour budget compression is not new, but with the increased stress in the broadcast business model, producers are expected to drive even more efficiency or increase deficit funding to secure commissions. Many have highlighted that we are now at a point where episodic TV production requires a complete rethink. In this session, hear from ITV’s Director of Production, Helen Killeen, how cloud technology not only made a popular, long-running show commercially viable but supported storytellers to collaborate, access, and use new creative tools and improve environmental sustainability. Also, hear from Simon Green, CEO of Edit Cloud, as he describes how cloud technology is revolutionizing the way creative teams can collaborate and easily access new tools. Consider how this isn’t simply a technology revolution and requires a concerted effort to empower editors to maximize new workflows.