The broadcasting model is rapidly evolving, with players like Amazon Prime, Netflix, and even influencers like Casemio acquiring long-term rights to premier sports properties. This change in formats and business models is pushing production to be more versatile and, as a result, software-defined. Traditionally reliant on uniform viewing, forward-thinking broadcasters now leverage AI to create personalized content experiences, tapping into rich viewer data to tailor broadcasts for diverse audience segments. By integrating AI strategies early in the planning process, rights holders can now maximize engagement and open new revenue opportunities by creating multiple versions of the same broadcast tailored to specific viewer groups. Don’t miss this session to discover how AI’s predictive capabilities and recommendation engines, woven into cloud-based workflows, are revolutionizing fan engagement and driving revenue as viewing habits evolve.