As AI continues to evolve, its impact on the media industry has become a major topic of both concern and fascination. This session will delve into the latest advancements in AI and explore how they are reshaping content creation, distribution, and consumption. We will discuss the opportunities and challenges AI presents, featuring insights from industry experts and case studies from leading media companies. Whether you are new to the field or looking to deepen your understanding, this session will provide valuable perspectives on the future of AI in media.