The media and entertainment industry is undergoing a historic shift to a new age of Cloud TV for video distribution and monetization impacting content owners, aggregators, advertisers, and consumers. Across the globe, there is a pressing need to improve monetization, reduce costs, and increase operational efficiency. Executing on these new strategies requires having the right Cloud Video Platform in place to deliver versatility and scalability. Showcasing the Cloud Video Platform from Comcast Technology Solutions, this presentation will highlight new innovations in UX implementation, personalization, advanced advertising, and analytics – all designed to drive cost efficiency and improve monetization.